Alyssa coordinates focus groups, mock trials and community surveys, conducts data analysis, and venue analysis. She provides critical logistics support before and during projects to ensure everything runs smoothly and seamlessly for clients. Alyssa also has extensive knowledge and experience in all steps of questionnaire design, implementation and analysis. Additionally, her expertise with electronic questionnaire software allows our teams to provide timely feedback on juror reactions during mock trials, as well as synthesize and present juror opinions in data reports.
Before coming to Trial Behavior, Alyssa worked as a regional marketing and event coordinator in the banking industry.
Alyssa received her B.A. from Arizona State University where she majored in Communication with an emphasis in interpersonal and organizational communication. Her research included intercultural communication, relationship development and effectual communication within organizations. She minored in marketing and studied advertising and strategic business management.